{"id":5,"name":"Christer Pettersson","url":"https:\/\/www.datadrivet.se\/","description":"Christer \u00e4r ansvarig f\u00f6r e-handel och kundanskaffning p\u00e5 \r\n<a href=\"https:\/\/www.enity.com\/\"><strong>Enity Bank Group<\/strong><\/a>, en modern bol\u00e5nebank med varum\u00e4rken som \r\n<a href=\"https:\/\/www.60plusbanken.se\/\">60plusbanken<\/a>, \r\n<a href=\"https:\/\/bank2.no\/\">Bank2 Norge<\/a> och \r\n<a href=\"https:\/\/www.bluestep.se\/\">Bluestep Bank<\/a>, med kunder i Sverige, Norge och Finland.\r\n\r\n\r\n\r\nHan har tidigare haft ledande roller inom e-handel, bland annat som Head of E-commerce p\u00e5 Hultafors Group, Nordic E-commerce Manager p\u00e5 Apollo Travel Group och E-commerce Manager p\u00e5 Arvato.\r\n\r\n\r\n\r\nChrister \u00e4r en flitigt anlitad f\u00f6rel\u00e4sare inom digitalisering och e-handel. Han har ocks\u00e5 skrivit flera b\u00f6cker p\u00e5 \u00e4mnet, bland annat <strong>Gr\u00e4v guld i dina egna kanaler<\/strong> och <strong>SEO f\u00f6r alla \u2013 en snabbkurs i s\u00f6kmotoroptimering<\/strong>.\r\n\r\n\r\n\r\nI mars 2024 utkom hans tionde bok, \r\n<a href=\"https:\/\/www.datadrivet.se\/e-handel\/\"><strong>E-handel f\u00f6r alla<\/strong><\/a>, en praktisk handbok om hur du f\u00f6rb\u00e4ttrar och optimerar alla delar av din e-handel. \r\nI mars 2026 f\u00f6ljde han upp med tillv\u00e4xtboken \r\n<a href=\"https:\/\/www.datadrivet.se\/tillvaxt\/\"><strong>E-handel och tillv\u00e4xt<\/strong><\/a>, som visar hur du kan skala upp din e-handel.\r\n\r\n\r\n\r\nF\u00f6r full transparens arbetar Christer ocks\u00e5 l\u00f6pande med en mindre webbutik som drivs av hans fru Mia: \r\n<a href=\"https:\/\/www.dammtussen.se\/\">Dammtussen.se<\/a>, som s\u00e4ljer dammsugarp\u00e5sar p\u00e5 n\u00e4tet sedan 2008.","link":"https:\/\/ehandelstips.se\/index.php\/author\/arvato\/","slug":"arvato","avatar_urls":{"24":"http:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-24x24.png","48":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-48x48.png","96":"http:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-96x96.png"},"meta":[],"simple_local_avatar":{"media_id":536,"full":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar.png","96":"http:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-96x96.png","150":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-150x150.png","32":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-32x32.png","100":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-100x100.png","24":"http:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-24x24.png","36":"http:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-36x36.png","80":"http:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-80x80.png","64":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-64x64.png","26":"http:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-26x26.png","18":"http:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-18x18.png","70":"http:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-70x70.png","50":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-50x50.png","20":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-20x20.png","300":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar.png","200":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-200x200.png","192":"http:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar.png","75":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-75x75.png","48":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-48x48.png","128":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-128x128.png","52":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-52x52.png","120":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-120x120.png","60":"https:\/\/ehandelstips.se\/wp-content\/uploads\/2015\/07\/christer_avatar-60x60.png"},"_links":{"self":[{"href":"https:\/\/ehandelstips.se\/index.php\/wp-json\/wp\/v2\/users\/5"}],"collection":[{"href":"https:\/\/ehandelstips.se\/index.php\/wp-json\/wp\/v2\/users"}]}}